What happens during the 60-day recovery.
We start with the sending problem you are seeing, confirm the baseline, fix the parts that need changing and then rebuild volume with the strongest permission-based audience first.
- 01Before the programme
Tell us what changed and where you are seeing it.
We look at your sending platform, domains, normal volume, audience size, provider-specific symptoms and recent performance. That gives us enough context to decide what needs a deeper look.
- 02Audit
We inspect the sending setup and recent history.
Authentication, domains, IPs, bounces, complaints, list quality, engagement, volume changes and provider evidence are reviewed together. We are looking for the cause, not a long list of possible causes.
- 03Setup
We fix the technical issues and prepare the recovery environment.
Where needed, we correct DNS and sending identity, configure the recovery account and allocate the appropriate sending infrastructure before recovery traffic begins.
- 04Audience
We verify and prioritise the contacts you already earned.
Unsafe addresses are suppressed, the audience is split where provider behaviour matters and stronger genuine engagement is used first.
- 05Campaigns
We build messages that make sense for your actual audience.
The programme uses real campaigns based on your business and the reasons people joined the list. We do not send generic warm-up filler just to create volume.
- 06During the 60 days
We increase sending when the results support it.
Gmail, Microsoft, Yahoo and other providers can be paced separately. If one starts deferring or filtering more heavily, that traffic can be slowed or held without automatically stopping healthy traffic elsewhere.
- 07Before day 60
You choose whether the protection stays in place.
We show you the continuation price for the remaining 10 months of the first year. You can keep the environment and monitoring running, or take the recovered promotional sending back.
We do not move healthy transactional email just because marketing needs work.
If receipts, password resets or other transactional messages are performing normally, they can stay with the existing provider. The recovery can focus on the promotional and lifecycle traffic that is actually causing concern.