See where sales are being lost
Find out whether the leak is most likely sitting in provider filtering, sender reputation, audience quality, authentication, sending pressure or infrastructure.
Free Email Deliverability Diagnostic
If You’re Struggling With Low Opens, Clicks & Sales From Your Email Campaigns, This 2-Minute Diagnostic Quiz Will Show You EXACTLY What’s Going Wrong.
Answer a few focused questions about what you’re sending, who you’re sending to and what you’re seeing across Gmail, Microsoft and other providers.
We’ll use your answers to identify where the problem is most likely sitting and whether a managed recovery makes sense.
Start Diagnostic QuizNo email address required
Know where the money is leaking
Stop Guessing What’s Wrong With Your Email & Find The Problem That’s Costing You Sales
You do not need another wall of green ticks. You need to know why email revenue is down and where to look first.
Know what to fix first
Your result puts the highest-risk issues in order so you can spend time on the changes most likely to protect inbox placement and revenue.
Know what not to touch
Healthy parts of your setup do not need rebuilding just because one provider, segment or signal has deteriorated.
Every campaign you send before fixing the real issue risks leaving more money on the table. Find the leak before your next send.
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Built for founders and owners
If Email Pays The Bills Every Day, Then Your Deliverability Is A Serious Profit Problem
This is for businesses where email pays bills. Ecommerce brands, SaaS companies, memberships, publishers and service businesses with a permission-based list that generates sales, leads, bookings, renewals or repeat purchases every week.
The expensive part is not knowing why
Revenue Falls First...Then The Explanation Comes Later...
Orders slow down. Campaign revenue softens. Your team blames the offer, the subject line, the creative or seasonality. Meanwhile, Outlook may have started junking you three weeks ago, or an ageing segment may be dragging down the reputation of every send.
The costly mistake is spending a month fixing the wrong thing while the real problem keeps taking money out of every campaign.
- See whether the leak is Gmail, Microsoft, Yahoo or your whole programme
- Separate list fatigue and reputation problems from technical infrastructure faults
- Get a clear order of operations built around protecting revenue, not chasing green ticks
Before Deliverability Fixes
Inbox placementBelow benchmark78%
Spam complaint rateHigh risk0.35%
Open rateBelow average24%
Click rateBelow average1.2%
Email revenueLower return£4.9k
After Deliverability Fixes
Inbox placementExcellent93%
Spam complaint rateExcellent0.03%
Open rateAbove average44%
Click rateAbove average4.2%
Email revenueHigher return£6.3k
9 hidden revenue leaks
Your Dashboard Can Look HealthyWhile Your Email Revenue Is Falling
That is what makes deliverability dangerous. The send goes out. The platform says delivered. Nothing explodes. You just make less money. These are nine of the most common reasons.
Everything is green. You still hit spam.
SPF, DKIM and DMARC can all pass while alignment, reputation or recipient behaviour still pushes profitable mail away from the inbox.
Your reputation slipped before anyone noticed.
Complaints, cold contacts and weak engagement can erode sender reputation gradually, long before a dashboard gives you an obvious warning.
Microsoft is hurting you while Gmail looks fine.
One provider can throttle, junk or reject campaigns while another accepts them normally, hiding a sizeable revenue leak inside an average campaign result.
Your list got bigger. Your buying audience got colder.
Old, invalid and disengaged contacts can dilute the strong signals from real customers and make future campaigns harder to place.
You are emailing good customers into fatigue.
Broadcasts and automations can pile up until your best contacts stop opening, unsubscribe or hit spam simply because you asked for attention too often.
You scaled faster than your reputation could handle.
A sudden jump in volume or speed can trigger deferrals and extra filtering, especially when a domain, IP or provider relationship is still developing.
Customers stopped recognising your emails.
A changed From name, stale relationship or unexpected content can turn a legitimate subscriber into somebody who no longer remembers asking to hear from you.
The opens look healthy. Real people are not opening.
Privacy opens, security scanners and bot clicks can make engagement look reassuring while genuine human attention is quietly disappearing.
Your sending infrastructure changed behind the scenes.
Return-Path, PTR/rDNS, HELO, TLS, routes or IP reputation can shift underneath a campaign even when the offer and creative have not changed at all.
If your email list is meant to make money, “wait and see” is an expensive strategy. Find out what is leaking before the next campaign goes out.
Start Diagnostic Quiz No email address required
No catches
Before You Give This Five MinutesHere’s What You’ll Want To Know
No sales call disguised as a quiz. No email gate. No access to your account. You get the diagnosis first. The guide at the end is optional.
Is this another checklist that tells everyone to fix SPF?
No. The result changes according to your audience, sending behaviour, provider symptoms, recent performance and the public checks we can make reliably. The point is to narrow down the likely cause, not hand every business the same ten tips.
Do I have to give you my email address to see the result?
No. Complete the diagnostic and view your result without entering your name or email address. If you want the Deliverability Academy afterwards, you can choose to have it emailed to you.
Are you going to pitch me before I see my result?
No. Your result comes first. Requesting the Deliverability Academy is optional, and skipping it does not stop you seeing your diagnosis.
My platform says 99% delivered. Can deliverability still be costing me sales?
Yes. “Delivered” usually means the receiving mail system accepted the message. It does not prove that the email reached the primary inbox or that the people most likely to buy actually saw it.
SPF, DKIM and DMARC all pass. Why can revenue still fall?
Authentication proves identity. It does not create demand, repair a weak sender reputation or force Gmail and Microsoft to trust the audience you are sending to. Complaints, list quality, engagement, pacing and provider reputation still matter.
Can one provider really hurt revenue while the rest look normal?
Yes. Gmail, Microsoft, Yahoo and corporate filters make separate decisions. A profitable customer segment can be struggling at one provider while the overall campaign average still looks respectable.
Does this work if I use Klaviyo, Mailchimp, ActiveCampaign or another ESP?
Yes. The diagnostic focuses on the sending signals mailbox providers react to rather than assuming one platform is automatically the problem. Where your platform matters, we ask about it.
How long does it take?
Usually a few minutes. The questions are written in plain English and are designed to get enough signal to be useful without turning the diagnostic into a technical audit form.
Will the diagnostic change anything in my account?
No. It does not edit DNS, change sending routes, pause campaigns or touch your live platform. It identifies the areas most likely to deserve attention so you know what to investigate next.
Is this for cold email or purchased prospect lists?
No. It is built for permission-based email marketing to subscribers, customers, members and other contacts who have a genuine reason to expect your messages.
Your list is already an asset
How Much Revenue Is Your ListLeaving On The Table Right Now?
If email is supposed to generate sales every day, do not wait for a bad month to prove something is wrong. Run the diagnostic now, find the most likely leak and know what to fix before the next campaign.
Start Diagnostic Quiz No email address required