Cookie Policy
This Cookie Policy explains how Email Foundry uses cookies and similar technologies on the Email Foundry website.
1. What cookies are
Cookies are small pieces of information stored on or accessed from your device when you use a website. Similar technologies can include local storage, pixels and other tools that recognise a browser or device, remember a preference, provide security or measure how a site is used.
2. How we use cookies and similar technologies
The technologies used on this website depend on which features are enabled. They can fall into the following categories:
| Category | What it is used for | Consent |
|---|---|---|
| Strictly necessary | Core site operation, security, administration, checkout flow and other functions required to provide a service you request. | These may be used without optional-cookie consent where the law permits. |
| Preferences | Remembering choices or settings where a feature needs to persist them. | Depends on whether the technology is necessary for the requested feature. |
| Analytics | Understanding visits, page use, conversions and performance so we can improve the website. | Where consent is required, these should only be used after the relevant consent has been obtained. |
| Advertising and attribution | Measuring advertising performance, attributing conversions and understanding whether marketing led to an enquiry or purchase. | Where consent is required, these should only be used after the relevant consent has been obtained. |
3. Technologies that may be used
WordPress and website operation
The website is built on WordPress. WordPress, the server, security components or authorised administration sessions may use strictly necessary cookies or similar storage for login, security and core operation. These technologies are not used by us to create an advertising profile of ordinary website visitors.
Stripe Checkout
When you start or complete a purchase, you may be redirected to or interact with Stripe. Stripe may use cookies or similar technologies needed for payment processing, fraud prevention, security and checkout. Stripe controls its own payment environment and provides separate information about the technologies it uses.
Google Analytics
If Google Analytics is enabled, it may use cookies or similar identifiers to measure website activity, traffic sources and conversions. Typical Google Analytics cookie names can include _ga and related measurement cookies. Exact names and lifetimes can change as Google updates its service or as configuration changes.
Meta Pixel and Conversions API
If Meta measurement is enabled, browser-side Meta Pixel technology may use cookies or identifiers, such as the _fbp cookie, to help measure visits and advertising conversions. Server-side conversion information may also be sent to Meta where the feature is enabled and there is a lawful basis to do so.
4. Third-party technologies
Third-party providers can change their cookie names, retention periods and technical methods independently of us. For the most current detail about a third-party technology, you should also review that provider’s own privacy and cookie information.
5. Your choices
You can use your browser controls to delete or block cookies and to limit some forms of tracking. Blocking strictly necessary technologies may stop parts of the website or checkout from working correctly.
Where the website presents a cookie or privacy preference control, you can use it to accept or reject the optional categories shown. You can change your browser settings separately at any time.
6. How long cookies last
Some cookies last only for the browser session. Others remain for a defined period so a preference or identifier can be recognised on a later visit. Retention depends on the particular technology, our configuration and the third-party provider. We review optional tracking settings periodically and aim not to retain information for longer than is reasonably necessary for the stated purpose.
7. Privacy and personal data
Where cookie or tracking information identifies or can be linked to an individual, our handling of that personal data is also covered by our Privacy Policy.
8. Changes to this Cookie Policy
We may update this policy when the website, tracking configuration, suppliers or legal requirements change. The latest version will be published here with the updated date shown above.
9. Contact
If you have a question about cookies or privacy on this website, contact info@emailfoundry.co.uk.