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Deliverability services

What we check, change and manage during a recovery.

The work covers the sending setup, the audience and the way individual mailbox providers are treating your mail. We make the changes with you and manage the 60-day rebuild.

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01 · Audit

Work out where the problem actually sits.

We check the sending identity and infrastructure, then compare that with audience quality, complaints, engagement, volume changes and provider-level behaviour.

  • SPF, DKIM, DMARC, Return-Path, PTR/rDNS and HELO
  • Sending domain and IP reputation
  • Google Postmaster and Microsoft reputation signals where available
  • Blocklists, bounces, deferrals and delivery evidence
  • List quality, suppressions, complaints and disengagement
  • Cadence, volume changes and contact pressure
02 · Recover

Fix the causes and rebuild over 60 days.

We prepare the recovery environment, verify the permission-based audience and build real campaigns around your business. Sending starts with the strongest contacts and expands as the evidence improves.

  • Recovery sending environment and IP allocation where needed
  • DNS, authentication and sending-domain corrections
  • Address verification, suppression and audience cleanup
  • Provider and engagement segmentation
  • Recovery campaigns written around the reasons people joined your list
  • Volume adjusted from delivery and reputation signals
03 · Protect

Keep watching the things that caused the problem.

After the recovery, the same environment can continue monitoring provider behaviour and controlling sending so a local problem does not automatically become a problem everywhere.

  • Pre-send risk checks
  • Separate pacing and holds by mailbox provider
  • Routing decisions where there is enough evidence to support them
  • Inbox placement, reputation and blacklist monitoring
  • Likely-human engagement separated from machine activity
  • Contact fatigue and audience pressure controls
What this looks like in practice

If Outlook is the problem, we do not slow down Gmail for no reason.

Mailbox providers make their own filtering decisions. We separate the signals so the response can be specific to the provider, audience or route that is actually struggling.

Your campaigns still need approvalWe can build the recovery content, but nothing needs to go live without your sign-off.
Healthy transactional email can stay putThe recovery can focus on promotional and lifecycle traffic instead of moving systems that are working.
You can see the evidenceDelivery, reputation, placement and recovery status remain visible throughout the programme.
You decide what happens after day 60Continue with the protected environment or take the recovered sending back.
Not sure what is causing the drop?

Run the diagnostic and narrow down where to look first.

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