Your deliverability
Briefly describe what changed or what first made you suspect a deliverability problem.
This is optional. Add anything the structured questions may not capture, such as when the change started, a campaign that triggered it, or a pattern you have noticed.
Be as specific as you can. This description is used to personalise the diagnosis on your results page.
Current setup
Who do you currently use to send your marketing email?
Enter the platform, provider or sending setup in your own words. For example: Klaviyo, Mailchimp, HubSpot, SendGrid, Amazon SES, Postmark or our own SMTP setup.
Current setup
Who do you currently use to send transactional email?
Enter the provider used for receipts, password resets, account notifications or billing messages. If it is the same as marketing, just say so.
Scale
Roughly how many promotional, newsletter or lifecycle emails do you send each month?
Use your normal month rather than your biggest ever campaign.
Numbers only. An estimate is fine.
Scale
Roughly how many transactional messages do you send each month?
This gives us context. Transactional traffic is not included in the recovery price unless you later choose to move it.
Numbers only. An estimate is fine.
Scale
How many active permission-based marketing contacts do you currently have?
Count contacts you could realistically market to, not every historical record in your CRM.
Numbers only. An estimate is fine.
Current performance
What is your current average open rate?
Use the average you normally see across your permission-based marketing campaigns. An estimate is fine.
Enter the percentage, for example 28.5.
Current performance
What is your current average click rate?
Use the click rate you normally see across your permission-based marketing campaigns. An estimate is fine.
Enter the percentage, for example 28.5.
Business impact
Roughly how much revenue does email generate or influence each month?
Optional. This lets the results show the value of the revenue channel the recovery programme is protecting.
Enter a monthly estimate in pounds. This is optional and is used for the value-at-risk illustration.
Provider health
Which mailbox providers seem to be giving you the most trouble?
Enter whatever you know in your own words. For example: Outlook/Hotmail, Gmail, Yahoo, corporate Microsoft 365 addresses, several providers, or not sure.
Domain scan
What domain do you send marketing email from?
We will run public DNS checks for SPF, DMARC, MX and BIMI. Use the actual From domain where possible.
Domain scan
If you know it, what DKIM selector does your marketing platform use?
Optional. Examples include selector1, google, k1 or a provider-specific value. If supplied, we can check the public DKIM record too.
Domain scan
If you know it, what IP address sends your marketing email?
Optional. If supplied, we will check PTR / reverse DNS and forward-confirmation. Leave blank if your provider manages this or you do not know it.
EMAIL FOUNDRYDeliverability
AcademyBuild Better Deliverability By Understanding What Actually Matters348-PAGE PDF GUIDE
- Understand authentication, reputation and inbox placement in plain English
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