Question 10%
Audience quality

How do the people on your marketing list get there?

Your deliverability

Are you currently suffering from deliverability issues?

Your deliverability

Briefly describe what changed or what first made you suspect a deliverability problem.

Be as specific as you can. This description is used to personalise the diagnosis on your results page.
Current setup

Who do you currently use to send your marketing email?

Current setup

Who do you currently use to send transactional email?

Scale

Roughly how many promotional, newsletter or lifecycle emails do you send each month?

Numbers only. An estimate is fine.
Scale

Roughly how many transactional messages do you send each month?

Numbers only. An estimate is fine.
Scale

How many active permission-based marketing contacts do you currently have?

Numbers only. An estimate is fine.
Current performance

What is your current average open rate?

Enter the percentage, for example 28.5.
Current performance

What is your current average click rate?

Enter the percentage, for example 28.5.
Business impact

Roughly how much revenue does email generate or influence each month?

Enter a monthly estimate in pounds. This is optional and is used for the value-at-risk illustration.
Business impact

How important is email to revenue or customer activity in your business?

Provider health

Which mailbox providers seem to be giving you the most trouble?

Symptoms

How long have the deliverability problems been noticeable?

Audience quality

How often do you clean or verify your email list with an email verification service?

Audience quality

How do you segment your marketing audience before sending campaigns?

Sending behaviour

When increasing volume or recovering a sender, do you send to your most engaged audience first?

Audience quality

What happens to contacts who stop engaging with marketing email?

Sending behaviour

Do you limit how much marketing email an individual contact can receive in a short period?

Sending behaviour

How do you handle large increases in sending volume?

Provider health

Can your current sending setup change pace independently for Gmail, Microsoft, Yahoo and other providers?

Provider health

What do you use to monitor sender reputation and provider-specific feedback?

Infrastructure

Do marketing links and open tracking use a branded tracking domain you control?

Infrastructure

Do you know whether marketing email is sent from a dedicated or shared IP?

Authentication & DNS

Do you use a custom/aligned Return-Path (bounce domain) for marketing email?

Domain scan

What domain do you send marketing email from?

Domain scan

If you know it, what DKIM selector does your marketing platform use?

Domain scan

If you know it, what IP address sends your marketing email?

Your diagnosis is ready

Want the Playbook for Getting More Emails Into the Inbox and More Revenue From Every Send?

Your diagnostic shows you where the problem is. The Deliverability Academy gives you the playbook to fix it...helping you improve inbox placement, protect what’s already working and generate more revenue from every email you send.

Please make sure you enter a VALID email address as the download link will be sent there. Catchall/Throwaway not accepted.

  • Understand authentication, reputation and inbox placement in plain English
  • Improve list quality, complaints, pacing and provider-specific reputation
  • Use practical recovery guidance for Gmail, Microsoft, Yahoo and inbox testing