Email deliverability diagnostic

Audience quality

How do the people on your marketing list get there?

They subscribed, opted in, bought from us, registered with us, or otherwise gave us permission to email them.Most are permission-based, but we have some older contacts where permission is unclear.We send cold outreach to people or businesses that have not subscribed.We use purchased, scraped, enriched or third-party prospect lists.

Symptoms

What concerns you most about your email at the moment?

Recipients are finding our emails in Spam or JunkThe platform says delivered, but recipients cannot find the emailEmails are being rejected, delayed or sent more slowly than usualClicks, replies or email-led sales have fallenSpam complaints have increasedReceipts, password resets or other customer emails are also affectedNothing specific - we want to check our setup or prevent problemsSomething seems wrong, but I am not sure what

Symptoms

How long have you noticed these changes?

Provider health

Where do the problems seem to be happening?

Current setup

Which platform do you use to send your marketing emails?

Scale

Roughly how many active marketing contacts are on your list?

Numbers only. An estimate is fine.

Scale

Roughly how many marketing emails do you send each month?

Numbers only. An estimate is fine.

Domain scan

What domain do you send marketing email from?

Business impact

How important is email to revenue or customer activity in your business?

Useful, but not a major revenue or retention channelImportant - email contributes meaningfully to revenue or customer activityCritical - poor deliverability directly affects revenue, retention or service

Business impact

Roughly how much revenue does email generate or influence each month?

Enter a monthly estimate in pounds. This is optional and is used for the value-at-risk illustration.

Audience quality

How do you check for invalid or risky email addresses before sending?

We check new/imported addresses and review older data before mailing itWe check occasionally, usually after a problemWe rarely check address qualityWe do not check addresses or review bounced contactsI do not knowOur platform handles invalid addresses and bounces, and we review imports and older data

Audience quality

Who receives a typical marketing campaign?

We routinely segment by engagement, recency, behaviour and campaign relevanceWe use basic segments such as customer type, interests or purchase historyWe segment occasionally, but most campaigns still go to most of the listNearly everyone, including older or inactive contactsI am not sure

Audience quality

What happens to contacts who stop engaging with marketing email?

They enter a re-engagement process and are suppressed if they remain inactiveWe review and suppress inactive contacts manually from time to timeWe keep them for a long time because they might engage againWe do not normally suppress contacts because of inactivityI do not know

Sending behaviour

When increasing volume or recovering a sender, do you send to your most engaged audience first?

Yes - we deliberately start with our strongest recent engagementSometimes, depending on the campaignNo - we normally send to the full selected audience immediatelyI do not knowWe have not increased volume or needed recovery before

Sending behaviour

Do you limit how much marketing email an individual contact can receive in a short period?

Yes - we use automatic fatigue/frequency rules across campaigns and automationsMostly - the team tries to coordinate frequency manuallySometimes, but different campaigns/automations can overlapNo - there is no overall contact-level capI do not know

Sending behaviour

What do you do when sending more email than usual?

We increase gradually, watch provider responses and slow affected traffic when neededWe sometimes make large jumps for launches or promotionsVolume changes sharply and frequentlyI do not knowOur volume is steady and we have not made a large increase

Provider health

What do you monitor to spot email delivery problems?

We review bounces, spam complaints and provider responses, with provider reputation data where availableWe mainly look at delivered totals, opens and clicks in our platformWe check reputation only when something goes wrongWe do not actively monitor reputationI do not know

Authentication & DNS

Has your provider confirmed that your emails pass SPF, DKIM and DMARC?

Yes - all three have been confirmed on sent messagesSome checks pass, but we have not confirmed all threeWe have been told that one or more checks failI do not know / we have not checked

Infrastructure

Do marketing links and open tracking use a branded tracking domain you control?

Yes - we use our own branded tracking domainNo - we use the provider/default shared tracking domainWe do not use click/open trackingI do not know

Audience quality

How can people unsubscribe from your marketing emails?

There is a visible link and one-click unsubscribe, and requests are handled promptlyThere is a visible unsubscribe link, but we have not confirmed one-click supportPeople have to reply or contact us, and we remove them manuallyThere is no clear way to unsubscribeI do not know

First NameEmail Address

Please make sure you enter a VALID email address as the download link will be sent there. Catchall/Throwaway not accepted.

Understand authentication, reputation and inbox placement in plain English
Improve list quality, complaints, pacing and provider-specific reputation
Use practical recovery guidance for Gmail, Microsoft, Yahoo and inbox testing

How do the people on your marketing list get there?

What concerns you most about your email at the moment?

How long have you noticed these changes?

Where do the problems seem to be happening?

Which platform do you use to send your marketing emails?

Roughly how many active marketing contacts are on your list?

Roughly how many marketing emails do you send each month?

What domain do you send marketing email from?

How important is email to revenue or customer activity in your business?

Roughly how much revenue does email generate or influence each month?

How do you check for invalid or risky email addresses before sending?

Who receives a typical marketing campaign?

What happens to contacts who stop engaging with marketing email?

When increasing volume or recovering a sender, do you send to your most engaged audience first?

Do you limit how much marketing email an individual contact can receive in a short period?

What do you do when sending more email than usual?

What do you monitor to spot email delivery problems?

Has your provider confirmed that your emails pass SPF, DKIM and DMARC?

Do marketing links and open tracking use a branded tracking domain you control?

How can people unsubscribe from your marketing emails?

Want the Playbook for Getting More Emails Into the Inbox and More Revenue From Every Send?

Sorry, we only work on permission-based email marketing deliverability.